Top 5 Beauty Retail Apps in Guatemala: Q1 2024 Performance

In the first quarter of 2024, the beauty retail app landscape in Guatemala showcased some interesting trends across the top five applications, according to Sensor Tower data. Here’s a closer look at their performance:

IPSY: Personalized Beauty

Despite having no weekly revenue, IPSY: Personalized Beauty saw fluctuating download numbers. Downloads peaked at 51 in the first week of January, followed by a significant drop, and later stabilized around 15 by mid-March. Active users started at 82 at the beginning of the quarter, peaked at 103 in mid-January, and ended the quarter at approximately 71.

Nykaa – Makeup/Beauty Shopping

Nykaa – Makeup/Beauty Shopping experienced a notable increase in downloads mid-quarter, with a peak of 57 in the week of February 12. Active user numbers remained relatively stable, starting at 906 and slightly decreasing to 862 by the end of March.

Dossier Perfumes

Dossier Perfumes had a modest download rate, with a peak of 16 downloads in both the first week of January and the first week of March. The app did not register any revenue or active user data during this period.

Perfumerías DRUNI

Perfumerías DRUNI showed varied download activity, peaking at 13 downloads in the week of March 11. Active user numbers were minimal but present, matching the peak download week with 13 active users.

Lush Fresh Handmade Cosmetics

Lush Fresh Handmade Cosmetics had a subdued download performance, peaking at 6 downloads in the week of February 19. The app did not show any revenue or active user data throughout the quarter.

For more detailed insights and data, visit Sensor Tower.